Adidas Superstar history the starts as much on the court as on the streets of New York. First adopted after the 1969 NBA championships, the name Superstar felt fitting, and it stuck. Years later, the adidas Originals Superstar found its off-court home in the underground hip-hop scene, winning over rap legends Run D.M.C. and sparking creative collaborations. Today, athletes, artists and everyday stars continue to make the shoe their own.